COLOR MATCH

MATCH YOUR MAKEUP TO YOUR OUTFIT

Innovations in technology are impacting the beauty industry which is very much about art and science, on the other side personal recommendations from friends, as well as advice from beauty assistants, dermatologists and hairdressers play an important role, alongside digital innovations.

We took all this on consideration when Bellisima trusted us to create a digital experience that could convert interest to eCommerce sales.
 

MIX, MATCH & BUY

RANDOM created an easy to use app that transforms the front-facing camera of a mobile phone into a virtual mirror where girls can simply snap a photo of their outfit, then choose to match it.
The app can then tell which lipstick, eyeshadow or nailpolish to wear with, It even asks whether you will wear the outfit during the day or night.

The  journey  goes on when users can take given recommendations to an eCommerce solution check out, generating sales directly from their experience.

RESULTS

We worked with Bellisima trying to create a transversal game changer for their business operations.

The transformed brand experience delivers 24-hour beauty assistant and supplier in your pocket.

Integrated eCommerce Sales outcomes have exceeded expectations.

We are convinced that technologies like this will be integrated into bathroom mirrors, giving users access to everyday coaching and advice from automatized beauty professionals  in people´s homes.